Marketing models is a core component of the marketing discipline. The recentdevelopments in marketing models have been incredibly fast with informationtechnolog... » 

Marketing models is a core component of the marketing discipline. The recentdevelopments in marketing models have been incredibly fast with informationtechnology e.g. the Internet online marketing ecommerce and customerrelationship management CRM creating radical changes in the way companiesinteract with their customers. This has created completely new breeds ofmarketing models but major progress has also taken place in existing types ofmarketing models. Handbook of Marketing Decision Models presents the state ofthe art in marketing decision models. The book deals with new modeling areassuch as customer relationship management customer value and online marketingas well as recent developments in other advertising sales promotions salesmanagement and competition are dealt with. New developments are in consumerdecision models models for return on marketing marketing management supportsystems and in special techniques such as time series and neural nets. TOCThepast the present and the future of marketing decision models. Developmentsin conjoint analysis. Interactive consumer decision aids. Advertisingmodels. Sales promotion models. Models for sales management decisions.Modeling competitive responsiveness. Models of customer value. Decisionmodels for customer relationship management CRM. Marketing models forelectronic commerce. Timeseries models in marketing. Neural nets and geneticalgorithms in marketing. Decision models for the movie industry. Strategicmarketing decision models for the pharmaceutical industry. Models for thefinancialperformance effects of marketing. Marketing engineering models thatconnect with practice. Advances in marketing management support systems.Index. «