From Worst To First

In 1994, Continental Airlines was rated worst across the board and ready to file for bankruptcy for the third time in a decade. Within months of Gordon Bethune'... » 

In 1994, Continental Airlines was rated worst across the board and ready to file for bankruptcy for the third time in a decade. Within months of Gordon Bethune's arrival, morale was high and the company was on its way to record breaking profits and performance. This is Bethune's own account. «