Focus Group Practice

Provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, using recent theories of in... » 

Provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, using recent theories of interaction, discourse and conversation analyses, to throw light on the practice of moderation. Examples from focus groups in a wide range of different contexts. «