The airline industry is a vast international business that is central to worldeconomies. In todays environment it faces many challenges and a tightoperational s... » 

The airline industry is a vast international business that is central to worldeconomies. In todays environment it faces many challenges and a tightoperational strategy is vital to survive.Inflight catering is a central part of these strategies at all levels be theycustomer satisfaction marketing operations or logistics. Fully endorsed bythe International Flight Catering Association Flight Catering is anauthoritative guide to this specialised and vital area on the cateringindustry. With an international team of contributions from both academia andindustry it provides a user friendly guide taking the reader through everyaspect from marketing and on board service to cost control and logistics. Fully endorsed by the International Flight Catering Association. Academic and practitioner contributor team provide a practical and userfriendly guide to every aspect of this vital part of the airline industry. Unique and authoritative guide to the principles and practice of inflightcatering. «