Festival and Events Management

<strong>Festival and Events Management</strong>: an international perspective is a unique text looking at the central role of events management in the cultural,... » 

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: - Events & cultural environments - Managing the arts & leisure experience - Marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. «