Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jones (commun... » 

Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jones (communications, Syracuse U.) introduces the field of advertising by referring to theories he believes are incorrect at the head of each chapter «