Evolution Of New Markets C

This is a popular account of the early evolution of markets. It features a large number of cases, including the Internet, the early evoluton of the car market, ... » 

This is a popular account of the early evolution of markets. It features a large number of cases, including the Internet, the early evoluton of the car market, semi-conductors, television, mobile phones and personal computers, woven into a general narrative.How do markets eolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we baheve with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Ths book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions. «