Evaluating Marketing Actions And Outcomes

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. Thi... » 

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance. «