<strong>Enterprise and Culture</strong> is a uniquely wideranging insightful and wellinformedcritical evaluation of the economic and social project of creating ... » 

Enterprise and Culture is a uniquely wideranging insightful and wellinformedcritical evaluation of the economic and social project of creating anenterprise culture. Colin Gray argues that the failure of small enterprisepolicy is not just a question of economics but is also caused by psychologicaland cultural factors. The book demonstrates that the individualism at thecentre of enterprise culture policies is itself the main impediment to thesuccessful growth and development of small enterprises. «