Electronic Marketing And The Consumer

Electronic Marketing and the Consumer provides comprehensive and currentinformation on a wide range of marketing techniques including direct responseradio and t... » 

Electronic Marketing and the Consumer provides comprehensive and currentinformation on a wide range of marketing techniques including direct responseradio and television computers and theInternet facsimile machines telephonebased technologies videographyinteractive kiosks pagers optical scanners electronic ticket machines andsmart cards.Realworld cases and practical insights are provided from the experiences ofmajor consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert APeterson gives expert advice on the future of electronic marketing and itslikely impact on consumer behaviour and society. «