effective writing skills for public relations is a valuable reference source onthe basics of style and presentation with helpful hints on making the best useof ... » 

effective writing skills for public relations is a valuable reference source onthe basics of style and presentation with helpful hints on making the best useof written communication. it advises on how to write concisely using jargonfree language whilst avoiding overused words and phrases. there is guidance onpolicing house style with emphasis on consistency and advice on punctuationheadlines and captions. as well as this there are tips on what makes a goodpress release and how to use effective design and layout to produce easy toread text. readers will also find help on public speaking pronunciation andthe standard writing skills needed in the office.this fourth edition includes new sections on website content and design legalissues in websites and emails what journalists look for in company websitesmeeting the needs of your target audience controlling and getting the best outof emails writing and designing ezines setting up online media centres andcomparing video news releases with brolls of roughly edited footage. standardproof correction marks are included together with a glossary of terms.this is an essential handson practical guide for anyone earning a livingthrough the written or spoken word. «