internal communication has previously been overlooked in standard approaches topublic relations both in theory and in practice. the second edition ofeffective i... » 

internal communication has previously been overlooked in standard approaches topublic relations both in theory and in practice. the second edition ofeffective internal communication explores the ways in which attitude is fastchanging as more and more organizations recognize that good communication withtheir workforce is vital for continued success and profitability.in a practical and jargonfree style effective internal communication looks athow internal communication is conducted across the different sectors and inorganizations of differing sizes and complexity. crammed with practicalexamples and useful advice the book contains numerous topical case studiesthat serve to bring theory and often complex issues to life.this completely uptodate second edition looks at a wide range of issuesrelated to internal communication including managing internal communicationinternal communication across the sectors the legal framework the measurementof results the effects of technology and managing change.the new edition also contains new chapters on communicating in a crisisleadership by midlevel managers and the future of internal communication. «