Edison In The Boardroom

This title advises managers to think and act like that icon of ideas, Edison, and begin to capitalize on their intellectual assets. It provides an easy-to-under... » 

This title advises managers to think and act like that icon of ideas, Edison, and begin to capitalize on their intellectual assets. It provides an easy-to-understand model of how management can use their corporate intangible assets - the firm's intellectual assets - to increase shareholder value. «