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Economics and the Business Environment is directed at students who will betaking up managerial positions in trade and industry or in government. The bookdescribes the economic environment of European businesses.The theories described enable students to calculate how much competition firmswithin a particular business sector are exposed to to analyse the currenteconomic position of a particular country and to make exchange rate prognosesand to gauge the effect of the economic environment on business sales andprofits. The economic environment of European companies is central to the bookand thus the student will obtain a good impression of recent developmentswithin the European economy.Complicated analyses and mathematical models have been avoided as much aspossible instead diagrams and graphs illustrate the causal relationshipsbetween economic factors which makes this book an ideal primer for thoseneeding the basics of economics for their business degree. «
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