E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign d... » 

E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru.

The book covers: Building a list Determining proper format and frequency Creating an effective message Getting your message to the inbox Tracking results Working with new e-mail technologies - mobile devices, etc. Steering clear of spam techniques «