This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce - technology change, business development, and social issues... » 

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce - technology change, business development, and social issues - to provide a coherent conceptual framework for understanding the field.

The sixth edition - including all of the data, figures, and tables in the book - has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

For the undergraduate and graduate e-commerce course in any business discipline. «