Disruption

Provides a methodology for creating communication strategies and creative work. The foundation of <strong>Disruption</strong> is a three-step reasoning process:... » 

Provides a methodology for creating communication strategies and creative work. The foundation of Disruption is a three-step reasoning process: convention; disruption; and vision. It contains examples from many well-known advertising campaigns including Oil of Ulay, Apple Computers, and Ikea. «