Apply powerful Data Mining Methods and Models to Leverage your Data forActionable Results Data Mining Methods and Models provides The latesttechniques for unco... » 

Apply powerful Data Mining Methods and Models to Leverage your Data forActionable Results Data Mining Methods and Models provides The latesttechniques for uncovering hidden nuggets of information The insight into howthe data mining algorithms actually work The handson experience ofperforming data mining on large data sets Data Mining Methods and Models Applies a white box methodology emphasizing an understanding of the modelstructures underlying the softwareWalks the reader through the variousalgorithms and provides examples of the operation of the algorithms on actuallarge data sets including a detailed case study Modeling Response to DirectMail Marketing Tests the readers level of understanding of the concepts andmethodologies with over 110 chapter exercises Demonstrates the Clementinedata mining software suite WEKA open source data mining software SPSSstatistical software and Minitab statistical software Includes a companionWeb site www.dataminingconsultant.com where the data sets used in the bookmay be downloaded along with a comprehensive set of data mining resources.Faculty adopters of the book have access to an array of helpful resourcesincluding solutions to all exercises a PowerPointr presentation of eachchapter sample data mining course projects and accompanying data sets andmultiplechoice chapter quizzes. With its emphasis on learning by doing thisis an excellent textbook for students in business computer science andstatistics as well as a problemsolving reference for data analysts andprofessionals in the field. «