Cultural Tourism

The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals and cultura... » 

The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals and cultural heritage professionals, integrating management theory and practice from both disciplines. They examine the roles of tangible and intangible heritage, describe differences between cultural tourism products and cultural heritage assets, and develop a classification system for cultural tourists and assessment criteria for cultural and heritage assets with tourism potential. McKercher teaches in the Department of Hotel and Tourism Management at The Hong Kong Polytechnic University. Du Cros is a research fellow at the same institution. «