How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concep... » 

How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies. This book brings together some of the important developments in the history of audience and media studies and the research which has shaped the field. «