Fast track route to understanding crisis managementCovers the key areas of crisis management from crisis planning and handling aglobal business crisis to crisis... » 

Fast track route to understanding crisis managementCovers the key areas of crisis management from crisis planning and handling aglobal business crisis to crisis plan executionExamples and lessons from some of the worlds most successful businessesincluding Parsons Corporation Pepsi Cola Johnson and Johnson and GeneralMotors and ideas from the smartest thinkers including Douglas Hearle James ELukaszewski and Fraser P SeitelIncludes a glossary of key concepts and a comprehensive resources guide «