Book
Fast track route to fostering and exploiting a creative dynamic in anyorganisationCovers the key areas of creative team working and brainstorming leadingprojects with a creative output choosing and backing winning ideas andmotivating and rewarding staffExamples and lessons from some of the worlds most creative businessesincluding AOL TimeWarner BMW IDEO and Nortel Networks and ideas from thesmartest thinkers including Edward de Bono Gary Hamel Richard Pascale and W.Chan KimIncludes a glossary of key concepts and a comprehensive resources guide «
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