As a comprehensive overview of all aspects of marketing in the sector<strong>Creative Arts Marketing</strong> remains unrivalled and in addition this editiongiv... » 

As a comprehensive overview of all aspects of marketing in the sectorCreative Arts Marketing remains unrivalled and in addition this editiongives new coverage of current knowledge and best practice about marketing andadvertising through new media the impact of Relationship Marketing techniquesa wholly revised and enhanced set of cases and entirely revised and updateddata on the arts industry. Creative Arts Marketing reflects the diversityof the arts world in its wide ranging analysis of how different marketingtechniques have worked for a diverse range of arts organizations. As such it isan invaluable text for both students and arts managers. It is a revised andcompletely updated new edition of a highly successful specialist marketingtitle. It offers practical integration of theory and marketing best practicefor the arts sector. It is packed with new and updated examples cases andvignettes. «