Maps a territory where old and new media intersect, and where the power of the media producer and the power of the consumer interact in unpredictable ways. This... » 

Maps a territory where old and new media intersect, and where the power of the media producer and the power of the consumer interact in unpredictable ways. This book explains the cultural shift that occurs as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children. «