Focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. This book covers subjects, such as: consumer experience... » 

Focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. This book covers subjects, such as: consumer experiences with sports brands; the blandness, and the delights, of a daily object; fashion as the epitome of an experiential object; and, the drivers of consumer experience in rock concerts. «