Book
Co-Branding
The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. This book explores the area. «
Score:
Reviews:
Times tipped:
Times read:
Author(s):
Category:
ISBN
9780333760895
Welcome to Boeklezers.nl
Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Reviews of Co-Branding by Tom Blackett & Robert W. Boad
There are no reviews for this book yet.
