20Ideal for those with a minimum of mathematical and statistical knowledgeBusiness Research Methods and Statistics Using SPSS provides an easy to followapproach... » 

20Ideal for those with a minimum of mathematical and statistical knowledgeBusiness Research Methods and Statistics Using SPSS provides an easy to followapproach to understanding and using quantitative methods and statistics. It issolidly grounded in the context of business and management research enablingstudents to appreciate the practical applications of the techniques andprocedures explained.The book is comprehensive in its coverage including discussion of the businesscontext statistical analysis of data survey methods and reporting andpresenting research. A companion website also contains four extra chapters forthe more advanced student along with PowerPoint slides for lecturers andadditional questions and exercises all of which aim to help students to Understand the importance and application of statistics and quantitativemethods in the field of business Design effective research studies Interpret statistical results Use statistical information meaningfully Use SPSS confidently «