Building the Brand Driven Business

This text aims to help companies recognize, appreciate and ultimately operationalize the mantra of how every time an employee gets to touch a customer or a cust... » 

This text aims to help companies recognize, appreciate and ultimately operationalize the mantra of how every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce their brand promise or totally denigrate it. «