Bridging The Gaps In Global Communication

This major textbook for a growing area of study provides the reader with theframework necessary for understanding the implications of communication in theglobal... » 

This major textbook for a growing area of study provides the reader with theframework necessary for understanding the implications of communication in theglobal media marketplace. Using practical examples Newsom offers students andmedia professionals an indispensable guide to mastering the art ofinternational and intercultural communication. «