Branding A Store

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the im... » 

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace.

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