Blunders in International Business by Jeanne McCann
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Blunders in International Business

Features interesting anecdotes, including dozens of international business blunders. This edition includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. « 

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ISBN
9781405134927

 
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