<strong>Blogging</strong> has profoundly influenced not only the nature of the internet todaybut also the nature of modern communication despite being a genre i... » 

Blogging has profoundly influenced not only the nature of the internet todaybut also the nature of modern communication despite being a genre inventedless than a decade ago. This booklength study of a now everyday phenomenonprovides a close look at blogging while placing it in a historical theoreticaland contemporary context. Scholars students and bloggers will find a livelysurvey of blogging that contextualises blogs in terms of critical theory andthe history of digital media. Authored by a scholarblogger the book is packedwith examples that show how blogging and related genres are changing media andcommunication. It gives definitions and explains how blogs work shows howblogs relate to the historical development of publishing and communication andlooks at the ways blogs structure social networks and at how social networkingsites like MySpace and Facebook incorporate blogging in their design. Specifickinds of blogs discussed include political blogs citizen journalismconfessional blogs and commercial blogs. «