Applied Research Methods for Mass Communicators

Reagan (communication, Washington State U.) presents a textbook for college students who plan to work in the fields of advertising, public relations and journal... » 

Reagan (communication, Washington State U.) presents a textbook for college students who plan to work in the fields of advertising, public relations and journalism. The text uses real-world examples to cover the basics of research--design, sampling, data analysis, writing research reports, and research ethics--and to enable students to become more «