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A succinct and engaging introduction to social research this book outlines howto study social and cultural phenomena explains the difference betweenqualitative and quantitative analysis and examines the relationship betweensocial research and society.By comparing the work of the academic researcher to that of the detective interms of how they gather clues weigh up the facts and present them asevidence this book takes the mystery out of social science research. Bycontextualizing the historical and intellectual development of thesociological imagination the book enables students to integrate theirknowledge of social theory social history and social structure into a coherentconception of contemporary social research. «
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