Someone has to make the first cut on the cadaver and the Creative Clinicianshave done it with precision. Dissecting the pharmaceutical advertising businessand m... » 

Someone has to make the first cut on the cadaver and the Creative Clinicianshave done it with precision. Dissecting the pharmaceutical advertising businessand marketing communication they go below the skin into the anatomy andphysiology. They present not only an internal retrospection on how the creativemessage irrevocably breaks down through wayward opinion or compliment cascadebut in the process offer invaluable insight and practical tools in which toremedy the situation and remain compliant in an everchanging healthcaresystem. Advertitis is essential reading for anyone in pharmaceutical marketingsearching for brilliant medically inspired creative in an environment evergoverned under a microscope of scrutiny. «