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Advances In Business And Management Forecasting

Presents advanced studies in the application of forecasting methodologies tosuch areas as sales marketing and strategic decision making. This titlecovers such topics as sales and marketing forecasting new productforecasting judgmentallybased forecasting the application of surveys toforecasting and more. «

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Author(s):

D. Lawrence Kenneth, Jr. Guerard John G., Kenneth D. Lawrence, Ronald Klimberg

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ISBN

9781848555488

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Advances In Business And Management Forecasting

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