Specifically written for researchers and students with a fundamental knowledgeof focus group research the book gives numerous examples of what researchersshould... » 

Specifically written for researchers and students with a fundamental knowledgeof focus group research the book gives numerous examples of what researchersshould and should not do in designing their own research projects. In additionit critically examines the limits of focus groups and suggests how to use focusgroups for nontraditional research tasks. «