This completely revised and updated edition of Alan Cooper's seminal work describes how by focusing on people, and the way they think, work and play, you can de... » 

This completely revised and updated edition of Alan Cooper's seminal work describes how by focusing on people, and the way they think, work and play, you can design breakthrough interactive products, Web applications, systems and services.

Alan Cooper, David Cronin, and Robert Reimann have updated this classic to reflect evolution in technology and product development practices. This latest edition includes: Completely revised and expanded discussion of Cooper's immensely popular Goal-Directed Design methodology Coverage of newly popular technologies including Web 2.0, mobile and desktop platforms Updates to reflect new thinking in interface, interaction and product design methods A complete reorganization to make content more accessible as a reference book Updated interface examples to reflect current state-of-the-art Updated graphic design and illustrations «