50 Management Ideas You Really Need To Know

This title demystifies the management concepts that any budding entrepreneurwould want to grasp. The 50 bitesized topics expound the wisdom of the wellknown bus... » 

This title demystifies the management concepts that any budding entrepreneurwould want to grasp. The 50 bitesized topics expound the wisdom of the wellknown business gurus from Peters and Porter to Welch and Gates explainhelpful theories and tools Ansoffs ProductMarket grid the 4Ps BostonMatrix expand on management ideas branding outsourcing supply and demandand cover the latest commercial concepts from the online world. «