86 Percent Solution, The
How to Succeed in the Biggest Market Opportunity of the Next 50 Years »

Identity, Diversity, and Africa's Markets
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Africa Is Richer Than You Think
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Africa Rising
The Afrcian continent is one of the world's fastest growing markets. In »

Convergence Marketing
Strategies for Reaching the New Hybrid Consumer »

Accelerants for Growth in Africa
Cell Phones and Banking »

Afrika kommt!
Der schwarze Kontinent: Jahrhundertchance für Investoren und Unternehmer »

Africa Rising
How 900 Million African Consumers Offer More Than You Think »

Digital Marketing
The first in a series of books from Wharton's SEI Centre, managed by Professor Jerry Wind, this book focuses on marketing strategies, methods, and cases used... »

86 Percent Solution, The
How to Succeed in the Biggest Market Opportunity of the Next 50 Years »