De toekomst van concurrentie In 'De toekomst van concurrentie' laten C.K. Prahalad en Venkat Ramaswamy zien dat echte innovatie schuilt in de geïndividualiseerde ervaringscultuur van de... »
The Future Of Competition In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy custom... »