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Books
The International Business Blueprint
This is an introduction to international business for students at all levels. The book covers all the key aspects of international business, and it is set ou... »
This is an introduction to international business for students at all levels. The book covers all the key aspects of international business, and it is set ou... »
The Handbook of International Marketing Communications
This text consists of 17 chapters representing an overview of international marketing communications. Contributors include Michael J. Baker, Andrew Ehrenberg... »
This text consists of 17 chapters representing an overview of international marketing communications. Contributors include Michael J. Baker, Andrew Ehrenberg... »
