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Books
Innovation in Marketing
A collection of empirical material describing both systems innovation and the launch of new products in the late 1990s. The key themes include the model, inn... »
A collection of empirical material describing both systems innovation and the launch of new products in the late 1990s. The key themes include the model, inn... »
International Marketing And Relationships
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
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