Differentiate or Die
Differentiation is not branding, but the essence of what branding is »

The Making Of A Name C
The Inside Story Of The Brands We Buy »

The Power Of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right »

Differenzierung im Hyperwettbewerb
Der Schlüssel für das Überleben von Marken »

The New Positioning
The Latest On The World'S #1 Business Strategy »

Ideawise
Innovation is crucial for companies that want to succeed today. Rivkin and Seitel offer an easy-to-understand method for creating new ideas and new product d... »

Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »