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Books

A General Theory of Competition
A General Theory of Competition
Resources, Competences, Productivity, Economic Growth »
 
 
 
 
 

Controversy In Marketing Theory
Controversy In Marketing Theory
For Reason, Realism, Truth And Objectivity »
 
 
 
 
 

A General Theory Of Competition
A General Theory Of Competition
Resources, Competences, Productivity, Economic Growth »
 
 
 
 
 

Controversy In Marketing Theory
Controversy In Marketing Theory
For Reason, Realism, Truth, and Objectivity »
 
 
 
 
 

Marketing Theory
Marketing Theory
Foundations, Controversy, Strategy, And Resource-Advantage Theory »