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Books

Consumer Demographics, Retail Store Attributes and Store Choice
Consumer Demographics, Retail Store Attributes and Store Choice
Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan »
 
 
 
 
 

Effects Of Csr On Customer Retention In Different Sectors Of Pakistan
Effects Of Csr On Customer Retention In Different Sectors Of Pakistan
A study of CSR and customer retention in banking, cellular and fast food sectors of Pakistan »
 
 
 
 
 

Advertising, Sales Promotion and Brand Switching
Advertising, Sales Promotion and Brand Switching
Influence of Advertising and Sale Promotion on Brand Switching in Telecommunication Industry of Pakistan »
 
 
 
 
 

Negative Reciprocity, Deviance And Organizational Ethics
Negative Reciprocity, Deviance And Organizational Ethics
Negative Reciprocity and Association between the Perceived Ethical Values and Organizational Deviance among Different Industrial Sectors of Pakistan »