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Books

Advertising & Imc
Advertising & Imc
Principles and Practice »
 
 
 
 
 

The Science And Art Of Branding
The Science And Art Of Branding
The Science and Art of Branding »
 
 
 
 
 

Advertising
Advertising
For introductory courses in Advertising. Moriarty teaches students »
 
 
 
 
 

The Science and Art of Branding
The Science and Art of Branding
Offers an overview of thinking about the development of brand strategy. »