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Books

The Demography of Health and Health Care (Second Edition)
The Demography of Health and Health Care (Second Edition)
The authors of this text convey the general principles that underlie the subdiscipline of health demography, and demonstrate how the merging of demography an... »
 
 
 
 
 

Marketing Health Services
Marketing Health Services
Marketing Health Services »
 
 
 
 
 

Society and Health
Society and Health
Sociology for Health Professionals »
 
 
 
 
 

Health Communication
Health Communication
Presents the basic theory and concepts underlying the health communication field. This book provides real-world strategies for designing, implementing, and e... »
 
 
 
 
 

Marketing Matters: A Guide For Health Care Executives
Marketing Matters: A Guide For Health Care Executives
A Guide for Health Care Executives »
 
 
 
 
 

Health Services Planning
Health Services Planning
Health Services Planning »
 
 
 
 
 

Health Services Marketing
Health Services Marketing
Health Services Marketing »