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Books
Life-Cycle-Management In Der Pharmabranche
Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts »
Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts »
Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies »
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies »
