The Informed Student Guide to Marketing
 »

A Primer On Integrated Marketing Communication
A Primer »

A Reader in Marketing Communicationsr
A Reader »

A Primer for Integrated Marketing Communications
 »

Public Relations
Principles And Practice »

Communicating Globally
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across bord... »

A Primer for Integrated Marketing Communications
A Primer »

Marketing Communications
Principles and Practices »

Raising The Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necess... »

Marketing Metaphors and Metamorphosis
Marketing Metaphors and Metamorphosis »